Activist Skincare is a DTC skincare brand that focuses heavily on sustainability and refills of products to appeal to the Earth-conscious customer. They offer skin cleansers, toners, serums, sunscreens, and more.

The client was already spending on Facebook with limited success at an inefficient CPA almost double their goal. They were leveraging some great content they were able to source from notable influencers in their space but struggled to find the right targeting and messaging mix that would convert the ads at an effective cost.

Within four months, we were able to come under their CPA goal dropping their CPA by over 50% of what it was prior to our media management. We were able to scale spending from $0 to 5 figures.

We achieved these results through creative testing leaning heavily into UGC, whitelisting influencer content, and simplifying the account structure using broader audiences in our targeting.

Lastly, we were able to bring these results over to Tiktok where we scaled spend from $0 to 4 figures a month while maintaining CPA goals.